A black and white portrait of a man with a beard, partially illuminated by a beam of light across his face, creating a dramatic shadow effect.

I was born by the river…

Florent Serfati, also known as “Flow,” is a French photographer working between Paris and Mexico — where he first discovered photography and shaped his visual voice.
His work blends intimate portraiture and infrared landscapes with poetic sensitivity, moving between documentary and dream.

A former Fujifilm ambassador, Flow has led workshops and talks across Mexico and France, sharing his evolving approach to storytelling through light, place, and presence.
Deeply personal and visually atmospheric, his photography explores the dualities of memory and observation, distance and intimacy